Our Values

Our 4C core values empower individuals to thrive by providing a clear sense of purpose and aligning their personal beliefs with the company's mission.

Our values guide decision-making and encourage initiative and innovation, ensuring that employees can act with integrity and confdence, knowing they are supported by a shared ethical framework.

Additionally, our core values promote a culture of collaboration and trust, encouraging open communication and teamwork, which are essential forpersonal and professional growth within our organization.

Commit

Think independently and get to the root of the matter.

Deliver our commitments bygivingour best. Always challenge our limitsand take calculated risks for better results.

Strive for excellence, we do not negotiate our goals; we only discuss the methods toachieve them.

Collaborate

All of us MUST work in close collaboration and work towards a common mission and vision.

Work without lines and are accountable to each other. Embrace the "We before me" mindset, "Your problem is my problem".

Build a "dream team." We strive to be the best teammates, helping each other succeed.

Create

Progress a little bit every day as a small innovation is also innovation.

Strive for high efficiency, simplifying complexities, be agile and effective, avoid unnecessary complexities in simple tasks.

Embrace change, maintain curiosity, continuously learn advanced industry knowledge and technologies, seek the best solutions on a larger scale.

Care

Appreciate cultural diversity, understand and respect different viewpoints and practices, and focus on the key qualities of people.

Be humble and open-minded, proactively trust others, and communicate effectively.

Stay rational and objective, focus on facts, avoid subjective assumptions, emotional dependency.

ABOUT USThe Principal Style

Our Employee Value Proposition (EVP) is at the core of Principal and our employees. It determines how we as one Principal live The principal Style through resonating with our 4C core values and simultaneously displaying it through various practices as an individual, leader and team.

It is also thoroughly embedded in the way that we work and operate in everything that we do to achieve our mission of empowering clients with innovative solutions for business growth and success.

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OUR PEOPLE More Than Just A Job

MAYA, MALAYSIA
OPERATION MANAGER/OFFICE MANAGER

Principal fosters an environment for unlimited opportunities and growth. lt is fast-paced.agile and the company culture encourages all staff to initiate and drive your own ideas. lt is a delightful experience to work with colleagues across regions and teams on transforming our branding and advancing.

BETTY WU, TAIWAN
OPERATION TEAM LEADER

Since joining the company in 2019 as an Operation Officer, I quickly transitioned to team leader within 6 months to manage Operation Account Team.And now,I was promoted to Operation Team Leader in Taiwan and Malaysia. Working with our young and creative teammembers has been a fantastic experienceand has given me the opportunity to engageand interact with an energetic team. What I enjoy most is the various departments coming together to generate new ideas and solve.

BERANTHE CHOO, MALAYSIA
OPERATION TEAM LEAD

Officer to Team Leader, the company has given me a lot of learning opportunities and trust, which allows me to think out of the box and grow with the company and my colleagues.I will work with humility and enthusiasm to continue to create value for the company and look forward to a brighter.

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